A mobility company in Preston is one of the first in the country to publically state its support and actively get behind the Purple Tuesday shopping initiative set to take place next month.
A number of major high street retailers across the country have already signed up to ‘Purple Tuesday’, which will see companies take special measures to make shops more inclusive to disabled people.
Set for Tuesday 13 November, it is the first ever accessible shopping day and is designed to get retailers more serious about disabled access.
Preston Mobility Centre is backing the retail initiative in its local area. Joe Hannett from the mobility centre told Blog Preston: “We’re absolutely delighted to be working on Purple Tuesday with St Georges, Preston BID and Disability Equality NW.
“Along with the launch of the new Changing Places toilet facility, this is a powerful statement of intent for the future retail and leisure experience in Preston.
“Improving access is about improving the environment for all of us, as well as promoting thoughtfulness in store design and everyday customer service, bravo Preston.”
Physical and online retailers will take part in the country-wide initiative, which will raise awareness among retailers of the £249bn a year spending power of disabled people, dubbed the ‘Purple Pound’.
It is thought that less than 10% of companies have a dedicated strategy to target disabled consumers, resulting in a substantial amount of lost revenue.
Minister for Disabled People, Work and Health, Sarah Newton, said: “Shopping should be a pleasant experience, but for many disabled people it can often be the cause of distress and frustration.
“By failing to cater to their disabled customers, many businesses are missing out on billions of pounds and denying disabled people the opportunity to enjoy something which many people take for granted.”
Image: High-street retailers around the country will take part in Purple Tuesday / Matt Cardy/Getty Images.