Mobility dealer eyes new staff and markets after boosting profitability seven-fold

Some of the YCE team rising to new heights

Mobility dealer, Yorkshire Care Equipment, will look to recruit more staff, establish more own-brand products and expand its stake in care homes and NHS community equipment loan stores in 2019.

The growth plan was revealed as the company announced it had its most profitable year ever in 2018 – increasing profitability seven-fold – despite what it described as a challenging economic climate and other market factors including NHS cuts.    

The Harrogate-based outfit did not reveal how much profit it made in 2018 and as a company that turns over under £6.5m it is exempt from publishing its full accounts.

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But it maintains 2018 was one of its “best years ever” and put its success down a number of new launches and initiatives including the release of its own care chair, publishing a free eBook and branching out into new markets and product ranges.

This year also saw the company achieve larger exclusive distribution areas for exclusive products like the Raizer emergency lifting chair.

David Jordan, who joined Yorkshire Care Equipment as a sales assistant in 2010, is now showroom manager at the dealership.

He said that 201 has been “incredibly busy” for the company despite cuts in NHS funding and “other financial factors”.

“We’ve seen many other mobility shops and even some of our suppliers go bust recently, so it’s important that we continue to deliver first class customer service and stay on top of new product developments and other things that will help business.”

Now going into its 47th year in business, Yorkshire Care is run by the Hulbert family and is managed by the third generation of the family. 

Tristan Hulbert, managing director of Yorkshire Care Equipment, said: “With Brexit on the horizon and other economic uncertainties, it’s understandable for any SMEs to face hardships.

“You have to think more strategically, and by increasing our Raizer dealership area, launching the Lento chair, and by offering home adaptations, Yorkshire Care Equipment has managed to cement its place as a leading supplier in the care and mobility market.”

Earlier this year, Tom Hulbert, CEO of the company, described how the firm plans to treble in size by 2020. CLICK HERE to read the Q&A.

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Joe Peskett

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