Stiltz Homelift’s chairman, Mike Lord, hopes a drive towards more attractive mobility products will see end-users purchase assistive equipment the same they would as any other household appliances.
He said Stiltz has worked “very hard” to reinvent the domestic lift market with its unique range of homelifts which are designed to be attractive and aesthetic.
Mr Lord said: “We want to offer people an alternative option to a cumbersome old stairlift and make homelifts accessible to all.
“We want homeowners to be able to put a Stiltz homelift in their home as naturally as they would purchase a freezer or washing machine.”
The company claimed there is an “urgent” need to make mobility products more attractive because, a think tank said, “older people are refusing to install them in their homes because they ‘spoil the décor’”.
The Centre for Ageing Better said pensioners felt that the stairlifts, hand rails and ramps currently on the market ‘echo hospitals’ and ‘medicalise’ their houses.
The organisation says older people who are struggling to live independently at home are putting themselves at risk by delaying adapting their homes until they are at ‘crisis’ point’.
Dr Rachael Docking, senior manager at The Centre for Ageing Better, said: “Elderly people are delaying securing home adaptions because of their clinical appearance and negative associations with vulnerability and loss of independence.
“The design of equipment offered is often practical rather than attractive. They are adapting their behaviour rather than adapting their home.
“There is a urgent need for positive messaging about home adaptations and a wider understanding of their benefits.”
Dr Docking also said manufacturers and retailers need to ‘sell inclusively designed products’ and ensure these are ‘available and visible in the mainstream market’.