Middletons breathing down the neck of industry giants after trio of openings

Image: Middletons’ Swansea store

Expanding industry multiple Middletons has launched a clutch of three new shops in the space of a few weeks as its aggressive store opening programme continues into the busiest time of the year for mobility retailers.

Brierley Hill opened in June and Nottingham launched on Saturday. The company expects its Swindon branch to begin trading on 3 August.

The multiple now has 14 stores, which takes it two past Clearwell Mobility, one past Bush Healthcare, just one behind CareCo and four behind Parkgate Mobility.

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Middletons’ bosses plan to have 22 stores by 2021 and have ambitions to eventually have a shop every 50 miles in the UK.

The industry’s retail landscape is still dominated by Ableworld and Eden Mobility, which each have more than 30 showrooms.

Up until now, most of Middletons’ new stores have been opened in the South Wales and Bristol area but it is now venturing further into the Midlands and the South.

Each of Middleton’s openings involve sales on large ticket items and a special event welcoming local residents and inviting them to try products out.

Middletons’ showrooms are designed to give the customer a pleasant shopping environment and the floorplans are based more on a furniture retailer rather than that of a traditional mobility dealer. Each offers customers a pick-up service if they are unable to make it to the store.

Middletons received a multi-million pound investment last year and has been opening stores at a fast rate as it looks to claw a return for its investors.

Image: Middletons’ Swansea store

Tags : middletonsmobility retailretail
Joe Peskett

The author Joe Peskett

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