Investment in retail and areas beyond CES pays dividends for Medequip

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Medequip Assistive Technology’s strategy of diversifying beyond is bread-and-butter services is paving the way for “significant growth” in the next 12 months, its CEO has said.

The company, which is traditionally known for its community equipment services (CES), grew its turnover by £60,000 to nearly £160 million in the year ended 31 December 2018.

Operating profits decreased by around 1% to £7.1 million, which the company put down to its investment in staff and diversification.

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Medequip has been trying to broaden its scope in the assistive technology sector and further penetrate markets outside of CES, including retail.

In an interview with AMP last year, director of SHEQ and HR, Nigel Cook, said that management has recognised that there are increasing opportunities in “complementary sectors”.

Wheelchair services and telecare are two key areas Medequip is looking to muscle into.

James Ibbotson, group chief executive officer, said that Medequip has taken “several strategic steps forward” over the past 12 months, expanding the business beyond its remit as a CES provider.

He said: “We are now a fully-fledged telecare business with established call centres and a nationwide customer base, and have a firm foothold in the falls prevention sector.

“Our retail business has realised significant growth this year, and engaging with partners our wheelchair offering goes from strength to strength. We anticipate further positive growth across all sectors into 2020.”

In July, Medequip overhauled its online retail platform, Manage At Home, to make the experience quicker, easier and more pleasant for end-users.

The new online offering has been developed around making product identification fast, easy and accurate, with features designed specifically to help users navigate and browse products matching their needs.

CLICK HERE to read our interview with Medequip.

Tags : cescommunity equipment servicemanage at homemedequipmedequip assistive technology
Joe Peskett

The author Joe Peskett

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