Invacare has announced the launch of a new line of customisable versions of it Comet and Orion scooter ranges.
The new Comet and Orion scooters offer a premium product with additional safety, comfort and reliability. They can be personalised with a range of easy clip-on colour shrouds and can be fitted with an extensive range of accessories.
Careful design consideration has been given to the seating, driving position and overall functionality to provide safe and reliable scooters, combined with fresh, modern styling and aesthetic appeal.
The company has carried out extensive research and developed a new ergonomic driving position that is far less tiring for the driver than previous scooter models. Featuring advanced technology and safety features like the new steering system for a more responsive control, an intuitive LCD display, and an advanced suspension system for a smooth and comfortable drive.
The launch has been accompanied by a marketing campaign entitled ‘Style is Forever’ which hopes to attract customers. The campaign aims to challenge preconceptions around mobility scooters and celebrates the individual; regardless of age, a person can always have style.
The ‘Style is Forever’ campaign combines imagery and messages to show the attributes and benefits of the new scooters through the lives of six characters who will be brought to life as the campaign unfolds. With a dedicated microsite that includes a colour configurator, this campaign looks to add a fresh, new approach to Invacare scooters.
Available in a range of new Classic and Premium colours, there are six models in the range; Orion Metro, Orion Pro, Orion Pro Sport, Comet Pro, Comet Pro Sport, Comet Ultra.