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Installation trade body secures strategic partnership across the pond

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The British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) has partnered with the National Kitchen & Bath Association (NKBA), the North American authority on all things residential kitchen and bath, on its NKBA Global Connect Alliance Programme.

This international strategic collaboration connects associations and organisations serving the kitchen and bath marketplace to encourage a global exchange of current and forward-thinking insights and information.

Damian Walters, CEO of the BiKBBI, comments: “We had the pleasure of being involved with last year’s NKBA Global Connect Conference and it was a huge success. When we were approached to partner again, it was an obvious decision as it allows us to network with similar organisations and partners across the world.”

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Inaugural NKBA Global Connect Alliance members include: Association of German Kitchen Manufacturers, Bathroom Manufacturers Association and the Association of the German Furniture Industry

These associations and organisations will collaborate with the NKBA to offer omni-directional support to North American NKBA Global Connect brands wishing to expand their international presence, as well as supporting the NKBA Global Connect Subscription programme with their member companies.

Suzie Williford, EVP and chief strategy officer of NKBA (pictured), said: “We are really excited to welcome these four fabulous associations to our NKBA Global Connect Alliance program.

“We have already built a solid relationship with each and are very much looking forward to continuing to grow the kitchen and bath marketplace — worldwide — with these excellent partners. We all have much to gain by collaborating with friends and colleagues who have a deep understanding of their constituents and individual markets.”

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Alex Douglas

The author Alex Douglas

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