Impey launches product configurator as part of revamped online strategy

Impey Soho Screen Pic 15

Wetroom manufacturer Impey has boosted its online strategy with a new product configurator after recently launching an updated website.

The ‘Shower Space Configurator’ signals the next phase of the company’s website update and offers a renewed online strategy which aims to demonstrate a key differentiator in market offering.

The specialist configurator will be utilised by architects, designers, specifiers and procurement specialists, across all core wetroom markets as a tool to create and save live wetroom projects for continued use.

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It guides the user through a series of questions focused on building structure, amenities, and requirements of the shower area, to make best-fit product recommendations for the project.

Conceived to save research time and design repetition, the Shower Space Configurator is fully compatible with NBS, BIM and CAD, allowing for external documents and files to be imported and saved in the secure online storage area, for easy access.

The specifications created within the configurator can be instantly accessed, emailed, downloaded or saved into the users’ online project file for immediate or future use or reuse.

Recommended specifications will also ensure that designs conform to Building Regulations and can be carried directly onto building control submissions.

The creation of the Shower Space Tool was the result of years of online and direct customer research.

Feedback across stakeholders in the construction and specification sectors pinpointed the desire for a means to specify showering solutions that were cross-compatible.

Designed to aid and expedite quick and easy specification of Impey wetroom systems, the Shower Space Configurator will encourage visits to the new website as the portfolio of solutions grows in line with significant product development plans; offering up-to-the-minute wetroom information to customers across retail and healthcare markets.

John Blackburn, Impey’s managing director, said: “We are very excited about the opportunities afforded by our new website. It’s visually appealing, intuitive and contains a wealth of information on wetroom and level-access showering options, including our Projects and Blog sections, which we are updating regularly.

“The centrepiece is our Shower Space Configurator, which will undoubtedly be a valued resource for specifiers, designers and architects, who will find that planning and designing wetroom specifications is much quicker and simpler and can be integrated straight into their live projects.”

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Joe Peskett

The author Joe Peskett

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