How to handle the coronavirus pandemic as a business?


Anna Waugh, managing director at Simple Stuff Works, gives an insight into how the therapeutic positioning equipment company is dealing with the coronavirus pandemic.

Simple Stuff Works Associates is an award-winning organisation providing therapeutic positioning equipment for children and adults as well as CPD-accredited training across the UK and Internationally. SSWA has been successfully using a secure, GDPR compliant telehealth system to support their overseas clients in both assessment, set up and review of their equipment for a number of years.

It became apparent as Coronavirus took hold that telehealth would also be perfect for supporting their customers in the UK. Due to the vulnerable nature of their clients, and to protect their staff, SSWA made the decision before lockdown began to stop their face to face visits and use telehealth which has proven to be very effective. For well over 6 weeks SSWA’s fully qualified advisors have been delivering online assessments in collaboration with the fantastic families, therapists, nurses and carers who they have the privilege to work with. 

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Alongside these assessments it was also very important to SSWA that they ensured their clients had access to their CPD-accredited training. They quickly honed their webinar creating skills to establish an online suite of videos tackling ‘Complex Care in Lockdown’.

SSWA have always been at the forefront of research and policymaking which has allowed them to develop close relationships with leading experts in the industry whom they have called upon to help them to develop these webinars. Webinars with leading seating experts such as Gail Russell and Sharon Sutherland have proved to be extremely popular as well as webinars on how to stay active with Special Olympics’ physiotherapist Alistair Beverley. It has been fantastic to see the uptake of these webinars and to see organsations such as WellChild and the Disabled Children’s Partnership engaging with them.

Anna Waugh, director of SSWA said: “During this crisis we understood that we would have to adapt the ways in which we worked in order to continue to deliver our award-winning products and services. By providing our online training free of charge we have made it easy for both AHPs, individuals and their families to follow advice and guidance which will help them to take care of themselves during lockdown.

“It is part of our mission to put an end to avoidable complications caused by body shape distortion and this pandemic won’t stop us.”

SSWA continue to lobby and campaign during this time for fair and equal access to life saving equipment by working with organisations such as CECOPS and the BHTA to promote the needs of the most vulnerable children and adults both in the UK and overseas.

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Sam Lewis

The author Sam Lewis

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