Home adaptations specialist Invisible Creations has joined forces with the Royal College of Art’s Helen Hamlyn Centre for Design (HHCD) to explore how older people’s homes and environments can evolve to meet their current and future needs.
The aim of the project is to understand how the ageing population interacts with their homes and develop a new range of attractive and inclusive products, designed to support people to live more independently at home, for longer.
Paul Pentelow, head of Product Design at Invisible Creations said: “As an advocate of inclusive design, I’m delighted that we are working with The Royal College of Art’s Helen Hamlyn Centre for Design to better understand how people interact with their homes.
“People have been at the centre of our product design and business creation, to ensure that we create adaptations and home solutions that support mobility and dignity.”
Invisible Creations was founded in 2019 to produce attractive, dual-purpose and discreet adaptations, strategically placed around the home to help reduce decline in health and make daily living easier.
Pentelow continued: “This ground-breaking academic study will shine a light on the real-world challenges people face and will give Invisible Creations and others a foundation to truly drive great design within homes as people age or their needs change. The Royal College of Art’s Helen Hamlyn Centre for Design share our passion to Design for Dignity and this collaboration will no doubt inspire some very exciting product ideas.”
Dr Chris McGinley, senior research fellow and leader of Age & Diversity Research at HHCD said: “We are extremely excited to partner with Invisible Creations on this project. We have shared passion around challenging ageist approaches to design, and intend to develop designs that are both accessible and desirable. In Invisible Creations® we feel we have an industry partner genuinely driven to offer alternatives to the utilitarian and stigmatising products that have been tolerated for far too long.”
Caption: Invisible Creations founders Laura Wood and Paul Pentelow pictured with their client Sheila.