Hearing aid innovator Signia appoints new president

Mike O’Neil II

Hearing aid innovator Signia has appointed Mike O’Neil as its new president.

Mike who assumed his role on October 2020, reports directly to Daniel Liberman, president of US parent company, WS Audiology.

“The hearing care industry is undergoing exciting change, as shifts in health tech and consumer product trends drive broader acceptance of hearing aids and open new opportunities for our hearing care professionals,” said Mike.

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“As the industry continues this evolution, Signia will remain steadfast in its commitment to providing our customers with the innovative solutions, services, and support they require to keep pace with these trends and remain successful today and beyond.

“I am excited to join Signia at this pivotal moment in its history and contribute to the success of our customers, their patients, and our company.”

Mike will continue to lead Signia’s efforts in providing customers with the COVID-specific support they need to manage in these challenging times – whether it’s new products like Signia Face Mask Mode; platforms like Signia Remote Care; or marketing support and training.

He joins Signia from Essilor of America, the world’s leading ophthalmic lens manufacturer, that employs more than 10,000 people throughout North America and manufactures optical lenses under various brand names. Prior to this, Mike held sales, sales leadership, and business unit management positions at Dentsply Sirona, a world leader in dental products, and AT&T Wireless Services. 

“Mike brings more than 20 years of customer-focused, brand-centric experience to Signia,” said Daniel. “He understands how to listen and respond to the customer’s need for brand-based sales and business development programmes that meet their ever-evolving objectives.

“I am confident he will introduce a new era of innovation for Signia that will serve our customers, and their patients, well.”

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Lee Peart

The author Lee Peart

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