Handicare set for strategic transformation with focus on dealer programme


Handicare has unveiled details of its future focused strategy after a webcasted presentation.

It was given to investors and financial analysts in Sweden, where its head office is based, and its share is listed on Nasdaq Stockholm following an IPO in October 2017.

For the first time, the update was provided via a live webcast, due to Covid-19 travel restrictions.

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Presentations were made by Johan Ek, president and CEO, Clare Brophy, executive commercial director, Pete Slack, executive vice president operations and Pernilla Linden, CFO.

Travelling to Sweden to take part in the webcast, UK-based Clare Brophy and Pete Slack presented on the group’s commercial and operational performance and future plans.

Brophy has been responsible for commercial activities outside North America since 2018, during which time the business has grown its turnover 6% between 2018 and 201.

Prior to this she was Handicare UK commercial leader and managing director of Companion Stairlifts, which was bought by Handicare in 2008.

Reflecting on the announcement, she said: “It was important to demonstrate that the business has been fighting for its market share – and winning. Our strategic priorities are to develop our portfolio, to enhance and expand our very successful dealer programme, and to reduce lead times and improve customer experience.

“We will build on the best practices of our UK and European teams and roll them out into underpenetrated markets. We want to make our business the supplier of preference for accessibility solutions worldwide and the presentation clearly demonstrated our passion and commitment for achieving that ambition.”

Adding: “It was a bit daunting to stand in front of a camera to present rather than a room full of people, but the webcast has been well received and we’ve had very positive feedback. We’re very proud of our world-class products and services, as well as our talented team and partners who are key to our success.

“Our market leading position in Europe and outstanding reputation are strong foundations for growth and I am excited for our future.”

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Alex Douglas

The author Alex Douglas

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