Greene King has rolled out new signage outside all accessible toilets across its estate in a bid to remind customers that not every disability is visible.
The move follows a consultation with the charities Crohn’s & Colitis UK and SeeAbility in a move to help educate people and raise awareness of those with invisible disabilities.
The rollout will cover 1,700 Greene King pubs, offices and distributions centres.
While someone with Crohn’s or Colitis may look ‘okay’ on the outside, they may crucially need to use the accessible toilets, due to symptoms such as urgent and frequent diarrhoea.
According to Crohn’s & Colitis UK, half of people with Crohn’s or Colitis have received negative comments for using accessible toilets and 29% have been refused entry to an accessible toilet because their disease isn’t visible.
Nick Mackenzie, Greene King chief executive, commented: “We know that many of our customers have disabilities that aren’t always visible, and we want them to feel comfortable using the disabled toilets.”
Adding: “We also hope that by working with Crohn’s & Colitis UK and SeeAbility that these new signs will help voice awareness and stop the sigma and discrimination of people with hidden health conditions.”
Greene King consulted with SeeAbiltiy and Crohn’s & Colitis UK to ensure that the new assessable toilet signs would help those living with invisible disabilities feel at ease using pub toilets.
The new sign also includes descriptive braille writing.