The government has announced it will be recruiting a new countryside and heritage disability champion to help tackle the issues disabled people face as consumers.
The champion will use their influential status to challenge the assumption that disabled people cannot access the outdoors or old buildings.
The equality and human rights commission found that disabled people are almost 10x as likely to report being limited in taking part in leisure activities compared to non-disabled people.
The new hire will join the existing 14 champions who are already driving improvements to the accessibility of services and facilities in a range of sectors, including banking, music and tourism.
Minister for Disabled People Health and Work, Sarah Newton, said: “There are nearly 14 million disabled people living in the UK, and our world-leading heritage sector must ensure it is capitalising on the spending power of their households – the Purple Pound – worth £249bn every year.
“Getting out into the countryside is an experience that many of us take for granted, but for disabled people, it can often be much more difficult to access nature. Our new champion will play an important role in ensuring everyone can enjoy the outstanding natural beauty our country has to offer.”
The disability champions are just one of the ways the government is ensuring that disabled people can participate fully in society. A whole range of support is on offer to support those disabled people who want to work to find a job that is right for them.