A new science based public information campaign is set to be launched ahead of the winter months to help prevent the spread of the virus further.
It urges the public to continue to wash their hands, cover their face and make space to control infection rates and avoid a second peak.
‘Hands. Face. Space’ will run across TV, radio, print, out of home, social and digital display advertising, as well as on community media channels and will be supported by a variety of public and private sector partners throughout the coming weeks.
As part of this campaign, a new video is being released to show exactly how coronavirus spreads indoors. With people expected to spend more time inside during the winter, the film – produced with the help of scientific experts – encourages the public to follow simple steps to reduce the risk of infection.
Through a scientifically based reconstruction of everyday scenarios the film shows how the interactions between people, surfaces and the air spreads the virus.
The film also reflects how coronavirus spreads through droplets that come out of our nose and mouth. This is a powerful reminder to the public of the importance of remaining aware of their surroundings and following the guidance.
Chief medical officer professor Chris Whitty said: “As we approach winter and inevitably spend more time indoors, we need the public to keep following this important advice to control the spread of the virus.
“‘Hands. Face. Space’ emphasises important elements of the guidance we want everybody to remember: wash your hands regularly, use a face covering when social distancing is not possible and try to keep your distance from those not in your household.”
Adding: “Following these simple steps could make a significant difference in reducing the transmission of Covid-19 and help protect you and your friends, colleagues and family from the virus.”
The compelling evidence combined with expert recommendations around ‘Hands. Face. Space’ includes:
● Washing your hands: While coronavirus is not likely to survive for long periods of time on outdoor surfaces in sunlight, it can live for more than 24 hours in indoor environments. Washing your hands with soap and water for at least 20 seconds, or using hand sanitizer, regularly throughout the day will reduce the risk of catching or passing on the virus.
● Covering your face: Coronavirus is carried in the air by tiny respiratory droplets that carry the virus. Larger droplets can land on other people or on surfaces they touch while smaller droplets, called aerosols, can stay in the air indoors for at least five minutes, and often much longer if there is no ventilation. Face coverings reduce the dispersion of these droplets, meaning if you’re carrying the virus you’re less likely to spread it when you exhale.
● Making space: Transmission of the virus is most likely to happen within two metres, with risk increasing exponentially at shorter distances. While keeping this exact distance isn’t always possible, remaining mindful of surroundings and continuing to make space has a powerful impact when it comes to containing the spread.
While coronavirus deaths have significantly reduced, the virus is still circulating in communities and impacting people of all ages across the UK.
‘Hands. Face. Space’ are simple but vital behaviours that have the power to protect the public from both the short and potential long-term impact of coronavirus.
Professor Catherine Noakes, Part of the Scientific Advisory Group for Emergencies (SAGE) who specialises in airborne infections said: “Coronavirus is emitted in tiny droplets when we breathe, talk, laugh or cough. Other people can be exposed to these when they are close to someone with the virus or they are in a poorly ventilated room for a long time.
“Wearing a face covering prevents most of these droplets from being released into the air, and can also reduce the number of droplets that you are exposed to. That is why wearing a face covering serves as a vital first line of defence against catching and spreading the virus, along with regular and thorough handwashing with soap and water and maintaining a safe distance wherever possible.”