Gel Ovations, a manufacturer and supplier of products used for pressure injury prevention and management, has expanded into the parasports sector after growing its network of Paralympians.
James Payne, managing director of Gel Ovations, has revealed the launch of the new division under the name Gel Ovations Sports.
The new brand will develop Dimensional Gel based products specifically for adaptive sports equipment, including all makes of para-cycles and sports chairs used in wheelchair basketball and rugby.
Speaking of the move, Payne said: “We’ve been working with Paralympians for a number of years with made-to-measure solutions to protect them from the debilitating pressure sores which arise during training and competition.
“Having proven their suitability for use in the most demanding of conditions in competitive sports, we are now making our professional-grade Gel Products available to pro and amateur sportspeople alike. Our ultimate goal is to decrease the incidence of pressure injuries throughout the world of para-sports.”
Athletes backing the brand include Team GB Paralympic Gold Medalist Karen Darke, European RaceRunning Champion and World Cup Silver medallist trike racer Hannah Dines, and GB Paralympian and endurance athlete Mel Nicholls.
Dines said: “The soft medical silicone in-saddle cover compresses, holds me, and absorbs impact as I run, which decreases the tissue damage I get from clocking up many hours in the saddle. My saddle cover is as vital for me as my helmet.”
In 2019, Nicholls achieved the Land’s End to John O’Groats Handcycle World Record in six days, 22 hours and 17 minutes.
The endurance specialist is currently working with Gel Ovations to equip her handcycle for her next challenge.
She said: “As with any ultra undertaking set-up is key, saddle sores or pressure points, however you ride, long hours and big miles on the bike means we all share similar issues just in different ways.
“I’m thrilled to work with and have such innovative support from James and his expert team, and look forward to testing and developing ahead of this year’s project.”