close

‘Game-changing’ global campaign launches to improve lives of disabled people by 2030

campaign-banner

A new global campaign is being launched to stamp out discrimination and raise awareness of disabled people by 2030.

WeThe15 is bidding to improve inclusion and the lives of disabled people around the world over the next ten years with a series of events on a global stage.

The campaign sees the International Paralympic Committee (IPC) and International Disability Alliance join forces with arts, business and human rights organisations including UN Human Rights and The Valuable 500 to “raise awareness, change attitudes and create more opportunities” for disabled people.

Story continues below
Advertisement

As a result, Special Olympics, Invictus Games and International Committee of Sports for the Deaf will collaborate for the first time to ensure there will be a major sport event – and platform for the campaign – every year until 2030.

The WeThe15 campaign plans go beyond sport and over the next 10 years it says it will focus on different “pillars” which need greater equality.

This year it will concentrate on access to vaccinations against Covid-19, while in the run-up to the LA Paralympics in 2028 – the home of Hollywood – it is expected to focus on disability representation in the entertainment industry, such as ensuring disabled actors play disabled characters.

President of the IPC, Andrew Parsons, said: “[The project] aims to put disability right at the heart of the inclusion agenda, alongside ethnicity, gender and sexual orientation.

“I strongly believe WeThe15 could be a real game-changer.”

He said collaborating with big organisations would ensure a significant presence at local, grassroots, levels to help improve people’s lives.

The launch comes ahead of the delayed Tokyo 2020 Paralympic Games which begin on 24 August.

Tags : campaigndisabledglobalparalympic
Zoe Monk

The author Zoe Monk

Leave a Response