Fish Insurance revamps support for mobility retailers


Fish Insurance has provided an update for its mobility retailer partners, introducing a new method of selling insurance.

The company is cutting its previous appointed representative (AR) business model.

The new system, Fish said, will still allow mobility retailers to offer insurance to their customers but will minimise the time spent administering the policies.

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It emphasised that the roles and responsibilities of an appointed representative have grown since it the the Insurance Distribution Directive (IDD) was introduced in 2018.

These included completing extensive training, tests and annual checks, as well as complying with a strict code of conduct.

Fish believes it has created an alternative multi-channel sales process to enable mobility retailers to refer their customers for insurance, without the need to comply with the longer list of requirements ARs must undertake.

Instead mobility retailers will be able to become an Introducer Appointed Representative (IAR).

Fish has set up a dedicated helpline to give advice on the matter and those who become an IAR will receive banners and in-store collateral to promote the policies, leaflet holders and leaflets, as well as website scripting and data capture forms.

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Sam Lewis

The author Sam Lewis

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