A UK firm behind a revolutionary non-medicinal sleep aid has got the taste for international expansion after recently landing its first order from the other side of the world.
Fidgetbum, which makes a blanket to assist individuals with sleep, has just secured a deal from New Zealand-based Allied Medical for 20 toddler size and 40 single long size blankets.
Founder Melanie Wood said the sale represents a huge milestone for the business and would hopefully pave the way for it to achieve more export success.
“I am absolutely delighted with this news,” she said. “I truly believe that Fidgetbum can help children and adults around the world who struggle with sleep issues and I hope this is the first step towards making this dream a reality.”
Ms Wood said that as part of its planned growth for 2021, it is actively looking to appoint distributors in Europe, Canada, South Africa and the USA.
Fidgetbum is a stretchy wrap-around device that snugly holds the covers in place, without restricting the person in bed.
Ms Wood initially invented the blanket to help her toddler daughter transition into a bed and sleep through the night.
The product received positive feedback from parents of children with additional sensory needs as sleep disturbances can be a major issue for children with autism.
Fidgetbum is now used by people of all ages with a huge cross-section of conditions ranging from cerebral palsy and autism to restless leg syndrome and anxiety.
There are five sizes of Fidgetbum available: single bed, single bed extra-long, toddler bed, double bed extra-long and king size bed extra-long. There is also a bespoke service for specialist beds.