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Export order fuels sleep aid inventor’s global distribution ambitions

Melanie Wood, Fidgetbum

A UK firm behind a revolutionary non-medicinal sleep aid has got the taste for international expansion after recently landing its first order from the other side of the world.

Fidgetbum, which makes a blanket to assist individuals with sleep, has just secured a deal from New Zealand-based Allied Medical for 20 toddler size and 40 single long size blankets.

Founder Melanie Wood said the sale represents a huge milestone for the business and would hopefully pave the way for it to achieve more export success.

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“I am absolutely delighted with this news,” she said. “I truly believe that Fidgetbum can help children and adults around the world who struggle with sleep issues and I hope this is the first step towards making this dream a reality.” 

Ms Wood said that as part of its planned growth for 2021, it is actively looking to appoint distributors in Europe, Canada, South Africa and the USA.

Fidgetbum is a stretchy wrap-around device that snugly holds the covers in place, without restricting the person in bed.

Ms Wood initially invented the blanket to help her toddler daughter transition into a bed and sleep through the night.

The product received positive feedback from parents of children with additional sensory needs as sleep disturbances can be a major issue for children with autism.

Fidgetbum is now used by people of all ages with a huge cross-section of conditions ranging from cerebral palsy and autism to restless leg syndrome and anxiety.

There are five sizes of Fidgetbum available: single bed, single bed extra-long, toddler bed, double bed extra-long and king size bed extra-long. There is also a bespoke service for specialist beds.

Tags : exportsFidgetbumMobilitysalessleep
Andrew Seymour

The author Andrew Seymour

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