The need to provide immediate availability of stock and cater for the different product tastes of users has led TGA Mobility to invest in new warehousing facilities.
The company believes it is better placed to meet retailers’ demands following the move to acquire a warehouse adjacent to its headquarters in Sudbury, Suffolk, at the end of last year.
With the new facility fully functional and bedded down, managing director Daniel Stone says it has quelled any concerns the company might have had about long-term storage and capacity, particularly as it’s launched a raft of new products this year.
“When you start taking on five or six new products in one year, as we have done, there are efficiencies that you need to be able to serve the industry properly,” he explained. “To sell good quality products you’ve got to be offering all the back-up and to offer all the back-up you need the space for everybody to operate cleanly and efficiently — the new warehouse suddenly gives us a whole lot more operating space.”
The facility provides TGA with around 10,000 extra square feet of prime storage space and has the advantage of being right next door to its HQ.
And whereas the warehouse and HQ used to be under one roof, which created constraints of its own, the new set-up is clearly defined. The HQ now houses all operational functions, with the warehouse solely managing inventory. “It’s simple, it’s efficient and it’s made a huge difference,” said Stone.
Was the expansion also motivated by dealers increasingly looking for TGA to hold stock on their behalf?
“I’d say it is more that we can’t afford to be out of stock of anything. I guess everything is 24-hour delivery now — if somebody orders something by lunchtime on Monday, they want it delivered the next day, and we want to make sure that we are in stock of everything, in every colour, all of the time. All of a sudden that takes up a lot of room.”
Considerable effort has gone into developing the management team over the past year too, with the appointment of purchasing and operations managers and a strengthening of the overall structure throughout the organisation.
Such changes can be tricky for a fast-growing company to execute, but they are vital to create the right platform for improvement.
“We’re moving from operating from one scale to another — we’ve now got a purchasing manager, stock control, a warranty co-ordinator and quality co-ordinator and they all work in one department. It has brought the whole lot together, which has been brilliant,” Stone commented.
Underpinning these organisational changes is the company’s unrelenting focus on bringing practical, reliable and high quality products to the market through dealers.
It recently announced its largest ever product launch, including the new compact Zest and Zest Plus car boot mobility scooters and the Maximo Plus folding mobility scooter among others.