EXCLUSIVE: Soaring demand for Invacare scooters delays UK launch

invacare orion pro

The recent UK launch of Invacare’s new Orion and Comet mobility scooters was delayed because it was struggling to meet orders, it can been revealed.

Forecasts in Europe have already been exceeded and demand among dealers for the new scooters has been so high that the launch was pushed back so that stock numbers could be met, according to Invacare UK officials.

Speaking to AMP at Motability’s Big Event, UK sales manager Peter Hubbard admitted that although it is difficult to gauge the dealer response with it being very early days, the new models have already shown promising signs across the Channel.

Story continues below

“We’re the last country in Europe to launch. The UK will be the biggest market in Europe, but we’ve been the slowest in picking them up in the UK,” he commented.

“I do know it’s gone particularly well because the forecasts have been exceeded massively throughout Europe, which if I’m being honest is what’s delayed the UK launch because we haven’t been able to keep up with demand for stock.”

“In regards to the UK market, if you knew the old Orion and the old Comet, and talk to most dealers who sell them they’d probably say they’re the most reliable machines they’ve had and I stand by that.”

The new Orion and Comet models launched recently alongside an extensive marketing campaign called ‘Style is Forever’.

The campaign is a new approach to what is arguably a saturated market and aims to highlight the customisation and personalisation options the scooters offer.

Both scooters can be fitted with different coloured panels, different mirrors, seats and programmed according to the individual.

Tags : cometinvacaremarketingmobility scootermotabilityorionstyle is foreveruk market
Joe Peskett

The author Joe Peskett

Leave a Response