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EXCLUSIVE: Pride aims to cater for ‘all dealer types’ with product development strategy

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Pride Mobility’s latest product releases reflect the demands of its dealer network for a varied equipment portfolio that covers different styles and price points.

That’s according to marketing manager, Theo Sawford, who said Pride’s expanding product range aims to meet the changing trends and tastes among trade partners.

The company, which sells its equipment via dealer channels, recently showcased flagship products at an industry show, which included updated mobility scooters, powerchairs and rise recliners.

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Sawford said that there will always be a mixed variety of dealers, each geared towards different sales strategies.

He said: “I think a lot of dealers seem to adapt to the industry. Especially changing and adapting their business to suit an ever growing market and exploring other sales avenues.”

“We’ve got to have a wide range of equipment. We’re forever being innovative with our designs and we’re very big on patenting our technology, which enables us to be one step ahead.

“The Zero Turn for example, that’s got patented technology so it can turn like a three-wheel scooter even though it’s a four wheel scooter. It’s got powerchair technology built in.”

Sawford added that the varied portfolio is designed to give mobility retailers the option of where to place themselves and what customer to target.

“We have the Colt Deluxe, which everyone knows and knows that it’s a good product. But sometimes the dealer wants a bit more of a margin. So Pride brought out the Colt Deluxe 2.0.”

“With the Deluxe 2.0 we’ve kept the same unique chassis and suspension system, but adapted a new function tiller, which encompasses LED lights, USB charging port and cup holder to enhance the users driving experience. It’s been a very popular product since it launched at Trade Days 2018 and a lot of dealers like the new style.”

The Colt Deluxe 2.0 model on show featured a unique colour scheme. Sawford commented: “Matte is definitely in at the moment. These new style of colours have been influenced via the automotive industry, so we’ve brought it in to see how the dealers would react, it’s been really positive!”

Tags : pridepride mobility
Joe Peskett

The author Joe Peskett

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