EXCLUSIVE: New dealer to adopt ‘mobile library’ approach to build customer base

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A mobility retailer that recently opened its doors is to carry out a new community engagement initiative where it will run a variety of mobility workshops in neighbouring villages.

Brigg Mobility has been pleasantly surprised with the initial response after opening in the North Lincolnshire town, which was previously unserved by an equipment retailer.

But to cast its net further and develop its customer base, Brigg Mobility plans to proactively travel out to local communities and take its services to customers’ doors who might otherwise not be able to make the journey to Brigg.

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Directors, David and Peter Wilson, claimed that the business has been able to attract customers, both from within and outside of its catchment area and capitalise on a new pool of customers in the Brigg area.   

“We provide a host of services ranging from buying and selling, collection and hire services along with our workshops,” David Wilson said.

“The plan for 2019 is that on a bi-monthly basis we’re going to be targeting neighbouring villages within a specific catchment and taking products to village halls and community centres where people can sample equipment and build up their confidence on a variety of mobility aids.

“A number of years ago there were libraries that travelled around villages providing a service that was later relied upon, and our model will be based on that sort of concept. It will hopefully bring the community together and establish a growing relationship with them all.”

Brigg Mobility is sandwiched between the densely populated towns of Scunthorpe and Grimsby, representing a large potential customer base.

Wilson, who started the business alongside his brother on the back of several retail business within the DIY and clothing sectors, is confident the concept will take off.

He said: “We opened the business in September after only really discussing it around eight weeks prior. We opened at the end of the mobility season but we’ve been really pleased by how well the business has launched.

“With over 40 years’ of retail and marketing experience behind us we will be launching some weird and whacky initiatives in 2019, very different to conventional marketing strategies.”

When it opened, Brigg Mobility grabbed the attention of local punters by employing the services of a David Beckham lookalike to engage with locals in the town and hand out leaflets.

Tags : brigg mobilitymobility dealermobility retail
Joe Peskett

The author Joe Peskett

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