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EXCLUSIVE: Expanding mobility dealer edges eastwards with new format site

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One of the South West’s dominant dealers, Unique Mobility, has expanded its reach eastwards with a new workshop-format site which specialises in car adaptations and will act as a base for mobility equipment assessments and repairs.

The site (not pictured) opened yesterday and is the result of Unique Mobility’s fast-expanding car adaptation division, which has seen significant success recently.

It is strategically located in Exeter, which according to Colliers International, has the highest concentration of car dealerships in Europe. The 1.5 mile stretch between Matford Green and Marsh Barton boasts over 30 different dealerships. 

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However, the workshop will act as a general mobility base for the Exeter area designed to serve more customers and will offer the same products as it does at its showrooms but on a home demonstration basis.

Barry Reeve, product specialist at Unique Mobility, said that with location services on Google, people searching for mobility products in the area will inevitably be pointed towards the business’s new site.

“We’re undoubtedly going to get calls for wheelchairs, stairlifts and things like that. So we’ve got a space that’s big enough for car adaptations but also for a workshop for other things,” he said.

Reeve explained that the building will help Unique to extend its recently-launched paediatric division and make operations more cost-effective for the business and the end-user thanks to the on-site maintenance services.

He said: “Currently it’s just a workshop and office facility. We’d work on a mobile basis if someone wanted an assessment for a powerchair.

“The idea is for it to become a showroom. We didn’t want to go into it too quickly as there’s quite a lot of competition [in Exeter]. We thought we’d set some foundations and take a route we know works quite well and go from there.”

Unique has a base in Plymouth which has so far completed around 350 car adaptations in just a few years. Adaptations are an expanding area for the firm and Reeve said that stocking products that require physical installation and assessment help to make it safer from online competition.

“It’s a little bit of thinking ahead and thinking which parts of the business are going to make us secure but also be cost-effective.”

Reeve added: “We have no idea really how it’s going to go. That’s the thing. It was the same when we opened in Plymouth, we had no idea. But we’re a lot busier than we thought we’d be and we’ve got a lot more staff than we had three years ago.

“It’s changed rapidly and it could do again for Exeter. We’ll be hopefully getting a new CRM system in March which will revolutionise the way we work.

“[This year] will also be about brushing up on techniques and tapping into the markets we already know while also trying to develop more. We’re trying to do everything really.”

Last year Unique completed its company rebrand and introduced a specialist paediatric equipment division, Unique Kids.

Tags : car adaptationuniqueunique mobilitywav
Joe Peskett

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