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EXCLUSIVE: Easy Living Mobility unveils plans for ambitious new franchise network

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Easy Living Mobility is gearing up to launch a new franchise network based on a unique industry model that has been years in development. 

The company, which has been laying the groundwork for a new portfolio of franchise stores in recent months, told AMP that the network will be different to current franchise models in the mobility market.        

The franchise model is based on reflecting the core trading principles, strategies and brand image Easy Living Mobility has built over the last 18 years.

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Founder and owner, Daniel Griffiths, said the new model is “structured enough but dynamic enough” to thrive in today’s mobility industry.  

“I’ve always planned on going down the franchise route,” he said.

“I worked with some very large outfits who did franchises themselves in the mid-nineties. The model didn’t work for them for one reason or another. In my mind it was all about timing.

“The marketplace just wasn’t ready for them two decades ago. I think the market now has evolved and is definitely ready for the model we’ve got to offer.”

Easy Living Mobility is now seeking new franchise partners who want to run their own business with the support of the established mobility equipment retailer.

In return for an initial investment of just under £23,000 and an estimated cost of £75,000, Easy Living’s franchise package promises ongoing training and support, development into more complex product ranges, access to the industry’s top manufacturers, preferential trading terms with suppliers and benefits from the firm’s association with Motability.

Griffiths and franchise development manager, Darren Legg, are working to recruit suitable franchise partners who they say need to strike a balance.

Legg said: “They obviously need to be commercial to an extent. The flipside is that there needs to be that empathy and respect for the customer base. It’s finding those people who can mix those two together.”

The pair will be attending the National Franchise Exhibition at the NEC in Birmingham on Friday and Saturday, where they will be meeting with potential franchisees.

Griffiths said that the opportunity of opening a franchise store with Easy Living could be “a door” for many individuals currently working in the mobility sector. 

He said: “[A franchisee] could be that person in the industry who wants to move on themselves or who doesn’t really know how to.

“It could also be someone who feels a bit stuck or someone who would love to develop their business but can’t get that account. We’ve got the platform to offer that development in the industry, however that needs to look, however the landscape changes in this sector.”

Griffiths said that the key to success for the franchise network will be attracting “the right” people, who can be self-sufficient and innovate within their own businesses.   

He said: “It’s just about getting the right people. We’ve got everything to offer. Be right and everything’s there for you.”

Griffiths added: “[Franchising] is the future for us. It would be lovely to have 100 franchisees and who knows, maybe one day we could have that or more, but that’s not the vision.

“The vision is to work with people who really want to make a difference in the local community.

“I just want people to follow in our footsteps. That person might be the right person inside but they don’t know it yet.”

As part of the launch, Easy Living has launched a new dedicated franchise website.

Image: Each member of Easy Living Mobility’s key management team will specialise on supporting franchisees on specific elements of the business

Tags : bfabritish franchise associationeasy livingeasy living mobilityfranchisenational franchise exhibition
Joe Peskett

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