Distributor Electric Mobility is offering its dealers the tools to expand their digital marketing efforts.
Alongside its electric scooters, power chairs and riser recliners, it now offers ready-made, shareable digital content to assist with partners’ retail strategies.
The company revealed that it is creating offline and online content in order to offer its dealers the best omnichannel marketing it can.
Its variety of content includes campaigns, video content, bespoke images and GIFs.
Rebecca Bateson, marketing and digital executive, responsible for managing the brand’s online presence says: “Our social media posts may act as a reminder, inspiration or educational tool for our dealers who we
encourage to follow us, but our social media content is written primarily for consumers.
“Utilising a different vocabulary and strategy than with our B2B communication, social media allows us to directly influence consumers with creative content, and sales leads are always re-routed back to our retailer network.”
Electric Mobility has seen success in the digital space with its recent campaign gaining more than 1,300 organic views on Facebook and 1,100 impressions on Twitter.
It regularly produces up-to-date content on its blog and utilises paid advertising through social media to spread brand and product knowledge even further.
Rebecca continued: “Our intention is to make life easier for our dealers, targeting their audience means dealers can simply ‘share’ the ready-made content, with a call to action that is relevant to any local audience.
“Our service is particularly helpful for smaller dealers who have less time and resources to dedicate to digital campaigns.”