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Editor’s View: Online has its place in mobility retail. Does e-commerce?

editor’s view alex douglas

Online has been met with some amount of caution when it comes to the mobility industry, but does it actually have a place within the sector?

There is a difference between online having a place and whether e-commerce actually does.

Speaking to different dealers and suppliers up and down the country, it is becoming increasingly common for the traditional high-street retailer to have an online site to strongly accompany there in-store offering as opposed to selling it.

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The common consensus from high street retailers is that nothing will beat a personal consultation, and that’s across all product lines from a high-end scooter right through to walking aids.

They detail how real damage can be done, physically, mentally and financially if a product is wrong – something seemingly more common when a purchase is made online.

Therefore, many have been led to using online as a platform that allows the customer to learn more about what they need, more about the product and more about what it can and can’t offer.

But, whether that product is right for them or not, is better off to be discovered in-store with someone who knows the product inside out and can learn about the customer throughout the consultation.

For many, this is what online can do in mobility retail and do really well.

However, there is also a feeling that for a number of things, actual e-commerce can help benefit the mobility retail sector.

For some of those that have found the climate tough, using online sales can be vital for driving business when high street footfall is down.

As time moves on, we’re still no closer to finding a solution to what some describe as a problem, although we are closer to a more harmonious place in which everyone, retailer and customer alike, can benefit from online in whichever way they see fit.

Tags : onlineretail
Alex Douglas

The author Alex Douglas

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