EDITOR’S VIEW: COVID-19 an accelerator to the rise of online?

editor’s view alex douglas

An online offering and a full e-commerce roll-out are two very different things in the mobility sector. In the vast majority of cases, that personal assessment is key in ensuring customers get the right product suitable for them. This is the case now and always will be.

However, with the coronavirus enforced lockdown meaning retailers have had to come up with new and innovative ways to serve customers, a solid online offering could be more important now than it ever has been.

As part of this month’s Big Interview, AMP caught up with Graham Johnson who gave insight into how he used the time to improve the online service at Ability Plus. He explained how after revamping the website, he has seen and uptake in traffic and calls to store.

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An example of how lockdown has given people within the trade time to reflect and build on their existing offering. The importance of good personal assessments will never go away but for standardised products, the industry could see a lean to more of an open attitude towards some e-commerce.

This is just one aspect of how lockdown has changed outlook on certain operations within the sector, within much more set to evolve and change as weeks and months go by, this month will see the first full implementation of face masks in stores for example.

As time does move on though, it will become much easier to gauge not only how the market has responded to the pandemic despite the loss of a lot of seasonal trade, but how it will handle the last part of summer.

Tags : e-commerceEditor's viewonlineopinion
Alex Douglas

The author Alex Douglas

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