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Editor’s View: Communication key in seeing out coronavirus crisis

editor’s view alex douglas

This month, the coronavirus crisis is unfortunately unavoidable. Entire business operations from top to bottom have been affected and finding way and means of staying positive is increasingly difficult.

At the start of this, I was hopeful of keeping the industry up to date with the relevant market news on the coronavirus as and when it came my way – but what has transpired was in no way expected.

This month’s magazine therefore aims to cover how the pandemic has forced both dealers and suppliers to adapt their business operations and ensure their staff and customers are protected – after all it is this industry which frequently deals with a lot of those members of the public that are classified in the “elderly and vulnerable” category.

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A plethora of dealers and suppliers alike have been excellent with their communications throughout this period which has allowed the AMP team to keep the wider industry up to date with the latest decisions which could directly or indirectly affect them.

As well as the obvious and much-needed focus on coronavirus, we have done our utmost best to maintain some normality as we look into what the budget meant for the industry, Sunrise launching a next-gen powerchair and an insight into toilet and bathing accessibility.

This April edition comes with the caveat that due to the rapid pace of the national narrative when it comes to the coronavirus and what it means for businesses, especially with the increasing measures implemented by Boris Johnson and the government, it is worth noting that comments made were all made at different stages over the last month.

Looking ahead to what is in-store over the coming weeks and months, AMP wishes everyone in the industry from dealers to suppliers to those in the media, all of the best in business and even moreso in health.

At this time more than ever it is vital to stay up to date with the daily goings on and we will continue to provide that throughout. AMP also encourages you to get in touch to keep us informed with the latest from your business up and down the country.

Tags : CoronavirusEditor's view
Alex Douglas

The author Alex Douglas

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