DfT launches accessibility campaign in bid to improve disabled passengers’ journeys

The Department for Transport has launched the “it’s everyone’s journey” advertising campaign.

The office says it wants to highlight how everyone can play a part in making public transport inclusive

The campaign is being supported by more than 100 partners, including First Group, WHSmith Travel and the Alzheimer’s Society.

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It comes as one in four disabled people say the attitudes of other passengers prevent them from using public transport.

The campaign will encourage everyone to reflect on how common, and often unconscious, behaviours can impact others and what we can all do to create a more considerate environment for passengers.

The Government has also announced that 124 stations across Britain which will benefit from a share of a £20m government investment for accessibility improvements.

The enhancements – funded through the Access for All programme – will include new lifts, accessible toilets and customer information screens.

Commenting on the move, transport secretary Grant Shapps, said: “I want our transport system to be the best in the world for disabled people, but we still have a long way to go.

“Our ‘it’s everyone’s journey’ campaign highlights that we can all play a part in making transport more accessible for disabled people. Because I believe we should all be making a determined effort to make public transport accessible to everyone, and I am committed to accelerating the pace of change.

Adding: “We are launching a new scheme to recognise those transport operators which are getting it right and will work quickly to implement recommendations from the upcoming Keith Williams Review to improve rail accessibility.”

Department for Transport research has shown that behaviours that make public transport a daunting place for disabled people are often unconscious, such as not looking out for a fellow passenger who might need a seat or be in distress.

Alongside this, the Department is launching its Inclusive Transport Leaders scheme, an accreditation scheme which will encourage, celebrate and promote best practice in inclusive transport.

These improvements form part of the wider Inclusive Transport Strategy and supports the Government’s ambition of achieving equal access for all on public transport.

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Alex Douglas

The author Alex Douglas

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