The next phase of DHSC’s campaign ‘When you care, every day makes a difference’ aims to help fill the 122,000 vacancies in adult social care.
The campaign first launched in February to attract new people to the sector and increase interest in adult social care as a vocation.
Continuing to target 20 to 39 year olds, the scheme aims to raise awareness of the benefits of a career in adult social care.
The department’s recent survey of 2,020 adults showed that people in England aged 18 to 34 are the most likely to consider applying for a job in adult social care.
The survey showed that 64% of 18 to 34 year olds would consider a career in adult social care, over half of people aged 18 to 34 would consider changing career for a job that helps or supports others and more than 1 in 10 people aged 18 to 34 are dissatisfied with their current job.
It also found that 59% would consider moving roles to a job that offers more personal fulfilment and 65% of parents with dependent children would consider a role in adult social care.
The average age of those working in the sector is 45 years old, and around 385,000 jobs are held by people aged 55 years old who are likely to retire in the next 10 years.
Minister for Care, Caroline Dinenage, said: “A career in adult social care offers the rewarding opportunity to make a real difference to the lives of some of the most vulnerable people in society – a sentiment 96% of current care workers on the ground agree with.”
She added: “We have over a million brilliant people working in the sector, but we urgently need new talent to ensure we can continue to provide support for those who need it. I hope our ‘When you care, every day makes a difference’ campaign will draw more people with the right values to forge fulfilling careers and help them realise how diverse, worthwhile and often flexible jobs in social care can be. I urge anyone considering a career in care to apply today.”