Ableworld hopes to collect more shoeboxes in its Christmas appeal than ever before which would mean gathering well over 100 boxes over the festive period.
The retailer has teamed up with both the Royal Shrewsbury Hospital and the Princess Royal Hospital, Telford, to help make Christmas Day a special day for elderly people stuck in hospital.
Nearly 1,000 elderly people will be in a bed at the hospital on Christmas Day, many without close family members who are able to visit them.
Ableworld hopes a small present for patients to open will make a huge difference to their day.
The company said: “We are appealing to the public this Christmas to fill a shoe box with small things which we may all take for granted, but that an elderly person would appreciate.
“Ideas include puzzle books, hot chocolate, biscuits, warm socks, gloves, slippers, scarfs, hats, tins of soup, toiletries, confectionary, pens or handmade gifts – the list is endless, but please no alcohol.”
Stores across the area are taking shoeboxes, including; Birkenhead, Burton, Chester, Congleton, Crewe, Hanley, Llandudno, Nantwich, Newport, Northwich, Oswestry, Reading, Rhyl, Shrewsbury, Stockport, Wrexham and the Ableworld head office in Nantwich before 17 December.
Ableworld said it will ensure all donations will be delivered directly to both hospitals before 25 December.
Ableworld has been involved in a similar initiative for the last two years and has collected well over 100 shoeboxes each time.