Mobility supplier Companion Stairlifts is hoping to draw customers to the brand via local mobility retailers with a new incentive-led campaign.
The firm has appointed Leeds-based PR company, Pure Agency, to develop a campaign with the aim of encouraging retailers to send their stair mobility and bathing products enquiries to Companion.
A series of teaser adverts has been produced for Companion ahead of launching fully in June. This will also be supported on multiple platforms and will include email marketing, animated videos and POS all designed, developed and managed by Pure.
Clare Brophy, managing director of Companion Stairlifts, said: “The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.”
Meanwhile, director of Pure, Gary Dooley, said: “Having delivered similar campaigns for other clients, we are confident that we can drive sales for Companion Stairlifts and raise awareness of the brand amongst its target audience.”