End-users purchasing mobility equipment tend to value British manufacturing highly even in comparison to novel features and advanced tech.
That is what a mobility supplier says it has found during the launch of its upgraded scooter, which is fitted with more features than the previous model but is rated highly because of the fact it is manufactured in the UK.
Scooterpac’s Cabin Car Mk2Plus is one a handful of scooters designed and built in the UK and this has turned out to be one of its strongest selling points for dealers, said Josh Coles, marketing manager at Scooterpac.
He said: “The new Mk2Plus Cabin Car model is again improved and now comes with an interior light, kick-plates and ‘follow-you-home’ lights. But what end-users love most is that being British made they can bespoke build the scooter – just like a car, and can add on up to 17 optional extras.”
The ability to be flexible and build each product to a user’s needs and tastes is making the scooter a popular choice, according to Coles.
He added that in addition to its manufacturing USP, the scooter makes itself stand out with features like rear parking sensors, reversing camera and the fact that it is a fully enclosed scooter with a heater to protect users from the elements.
The features give the scooter a high-ticket price which provides retailers with good profitability margins, according to the company.
The Cabin Car markets itself as an “enjoyable purchase” rather than a “reluctant buy” associated with some mobility equipment, Coles said.
He added: “Scooterpac strives to make selling the Cabin Car a great experience for dealers too. A strong relationship with our dealers is essential so we continually invest in standout marketing materials, support retailers with engaging demo days and provide top technical support throughout the country.
“Online retailers certainly have their place in the mobility market. Bricks-and-mortar showrooms can continue to offer invaluable face-to-face advice which we feel is an important part of the mobility scooter buying experience.
“The support dealers offer like servicing and repairs usually equates to a more straightforward, hassle-free experience for customers. And, of course, a high end product like the Cabin Car is not an internet product – it is a perfect offering for top mobility retail showrooms.”