While Brett Dawson may have the backing of a huge corporate entity in Lloyds Pharmacy, which owns the mobility retailer, success has been by no means guaranteed over the years.
Having launched as a solely ecommerce concept, Betterlife has since moved into bricks and mortar outlets and is now gearing up for a larger stake in the market place.
The ecommerce sector for mobility aids and equipment is growing along with the appetite for online access to such products.
Brett is fully aware of the opportunities available online and the strong position Betterlife is in to capitalise on them, given the muscle it has behind it in Lloyds.
He continues to guide Betterlife’s omnichannel approach, which is in itself a challenge to manage given its scale.
Even so, the retailer, which has seven stores in the UK, posted a turnover of £22m last year and £7.5m in profits.
Already a serious contender to other major mobility retailers, Brett and his colleagues are helping to up the ante in the quest for market share, expand further into ecommerce and take on the likes of eBay and Amazon at their own game. Betterlife’s ace card over other internet retail giants is the Lloyds name behind it and the trust and reputation this brings.
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