BHTA makes new appointments to drive policy and brand awareness

will AND sam

The British Healthcare Trades Association (BHTA) has made two new appointments to help drive its policy agenda and brand awareness.

William Lee and Samantha Lewis join as the association’s new Policy and Parliamentary Executive and Marketing Campaign Manager, respectively.

Dr Simon Festing, Chief Executive Officer of the BHTA, commented: “We are delighted to welcome both Samantha Lewis and William Lee to the British Healthcare Trades Association team. Both individuals bring a wealth of experience to the organisation and will be key to driving forward the policy agenda of the Association and raising our profile among a range of important stakeholders.

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“As the UK looks to a post-pandemic and post-Brexit future, the BHTA has an important role to play in ensuring our members’ voices are heard. I am confident the addition of both Samantha and William will help us in this endeavour.”

A graduate of Lawrence University, Wisconsin, and Columbia University, New York, William (Bill) Lee brings 25-plus years of research, policy, advocacy, risk and operations experience, working on behalf of vulnerable communities at US & UK NGOs and governments.

In addition to his government and NGO experience, Bill also brings a decade of experience in senior leadership positions at for-profits, having held roles in management consulting at the Corporate Executive Board (now Gartner), and retail operations at independent retailers.

Bill’s new role within the BHTA will see him support the development and dissemination of policy, parliamentary and technical work for the association and its members.  He will also further the BHTA’s influencing work through relevant Westminster and Whitehall activity, plus devolved nations, and wider stakeholder engagement.

Sam joins the association’s marketing and communications team in the newly created Marketing Campaign Manager role.

A graduate of Swansea University, Sam brings over six years’ marketing experience, primarily in the healthcare sector, to the organisation. Before joining the BHTA, she worked for LloydsPharmacy, where she was responsible for running high-profile national campaigns designed to raise awareness among consumers about a range of healthcare services and products.

In her new role, Sam will execute campaigns that will educate and engage audiences about the BHTA, its Code of Practice, and its members. Working with the BHTA’s media subsidiary, BHTA Engage, and its network of partners and members, Sam will help raise the profile of the association across a variety of offline and online channels.

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Lee Peart

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