BHTA champions importance of consumer protection at Naidex 2021


The British Healthcare Trades Association (BHTA) highlighted the importance of consumer protection, and the value of working with members, at this year’s Naidex.

Held at the National Exhibition Centre in Birmingham on September 15-16, the event marked the return of Naidex after the cancellation of the 2020 show as a result of the COVID-19 outbreak.

Throughout the show, the BHTA team explained how member companies go above and beyond for consumers by voluntarily committing to abide by its Code of Practice – the only code in the industry approved under the Chartered Trading Standards Institute (CTSI)’s Consumer Codes Approval Scheme.

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In particular, the team detailed the protections afforded to consumers under the BHTA Code, including free mediation and independent arbitration, as well as the peace of mind consumers enjoy when buying from member companies.

End-users and their families, friends and carers gained insight into what the BHTA badge means and why to look out for it when searching for providers of healthcare and assistive technology equipment and services.

The team also handed out a range of literature to consumers, ranging from guidance on how to buy a mobility vehicle, to advice on how to safely operate powered mobility devices.

Calvin Barnett, Head of Marketing and Communications for the British Healthcare Trades Association, commented: “It was fantastic to finally see consumers, healthcare professionals, and the industry, reunited under one roof after such a prolonged and difficult period. Naidex always provides us with a great opportunity to get face to face with the people we aim to protect and support, allowing us to inform them about the benefits of working with our members.”

In addition to engaging with consumers, the BHTA also raised awareness among healthcare professionals in attendance, distributing the Association’s range of useful guidance papers and discussing the need to signpost clients to our members.

“Alongside having the chance to speak with consumers and healthcare professionals, it was also great for us to be able to reconnect face to face with many of our members as well,” continued Barnett.

“Being able to discuss some of our upcoming plans and campaigns with members was great, and we are excited to unveil more in the coming months.”

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Sarah Clarke

The author Sarah Clarke

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