Vehicle adaptation specialist, Autochair, is overhauling its branding to improve customer experience, retail support and create a trans-global offering of mobility products.
The rebrand is part of the firm’s three-year plan of strategic business development which includes recruitment, marketing and NPD, with the aim of doubling its turnover and sales by 2020.
Almost 40 years after engineer David Walker invented the original ‘Autochair’ device following an accident that left him paralysed, the company has commissioned a rebrand to accommodate its growth strategy and enhance its communication policy.
From July, products will be split into two clear and separate categories – Smart Transfer and Smart Lifter – which will give greater clarity to consumers and retail partners, increasing flexibility to introduce new products quickly and easily.
Smart Lifter covers all equipment which aids the lifting of a scooter or wheelchair from pavement to car, while Smart Transfer refers to aids which transfers passengers from wheelchair to car.
This streamlining of the Autochair range into distinct categories is designed to translate into all languages, boosting global communication and identification. This aims to create a trans-global proposition allowing the British-based manufacturer to develop commercial channels spanning different countries and cultures.
The new branding will be seen on point of sale and marketing materials with fresh imagery making the process of engaging with potential customers easier for retailers and referrers creating a smoother and easier customer journey, from enquiry to installation.
The rebrand will also support trade, export and global sales streams of the company’s life-enhancing products.
Jules Allen, Autochair sales and marketing director, commented: “This clear, defined branding visually reflects our existing product lines and will boost our domestic and international sales activity.
“It supports not only the consumer journey but our partnerships and retail proposition and will allow us to seamlessly and quickly introduce new products into our expanding lines.”