AMP AWARDS 2019 SHORTLIST: Store Manager of the Year

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The Store Manager of the Year award recognises those individuals who are exemplary in the way they go about their day-to-day job of running a mobility store and who have demonstrated business nous, initiative and dedication in their work.   

We are delighted to announce that the 2019 shortlist includes the following individuals:

Helen Askey, Amorcare Mobility Stores Ltd

Helen is regarded as a role model at Amorcare. Going above and beyond her duties, she is extremely popular with returning customers and helps to draw them back time and again thanks to her helpful and cheerful approach. Helen runs Amorcare’s Stafford branch single handed and has pioneered her own system which has proved itself effective over the last 12 months. Helen has been with the company for six years and has never taken sick leave. She is described as a perfectionist and a loyal and honest individual. Recently more than ever she been looking for ways to improve the business and staff frequently let her know how valued and irreplaceable she is.   

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Tim Cox, Recare

Tim Cox is considered as a pillar of the industry and emanates his own brand. Tim has had an instant impact in Recare’s new Kettering outlet and is also working hard on the knowledge level of the staff in-store. Despite being an industry legend, Tim has been able to force himself outside of the box to see products in a new light and articulate sales messages and solutions in such a way it is ‘unfair on other store owners’, according to one major manufacturing partner. Tim continues to assume an important role in Recare’s development and is helping its new Kettering shop to fast become a key retail site in the area.   

Sally Ballamy, Clearwell Mobility

Sally Ballamy, senior store manager at Clearwell Worthing, has been with Clearwell since 2008 as assistant manager and rising up to senior manager. She has been pivotal in helping grow the Worthing showroom from a small unit within the local shopping centre to one of the largest in the company, having to move locations to accommodate for the increase in sales. As one of the most passionate members of staff, Sally is always going above and beyond for her customers and is regularly found delivering items to customer homes after working hours. Her dedication and levels of knowledge have meant that she is regularly called upon for advice and input from other staff members.

Craig DeGroote, Ableworld

Craig DeGroote started his Ableworld journey at its Chester branch and was eager to take on the challenge of store manager at Rhyl. Ever ambitious, Craig and the team at Rhyl beat their 2019 yearly budget with 11 weeks of trading remaining. They also achieved a staggering 68% increase in sales compared to the previous year. Craig has shown that hard work and determination really pays off. Ensuring the store was clean and tidy from day one and getting out and about within the community, meeting customers and handing out leaflets, he is not afraid of working hard and he is now reaping the rewards. Craig has also been recognised as an excellent mentor for his colleagues and is shop is now one of Ableworld’s training stores.

Karen Sheppard, People First Mobility

There is a reason Karen Sheppard is one of the most recognisable faces on the mobility retail circuit. Few individuals in the industry have battled both business and personal challenges as tough as Karen has. Her story has impressed plenty but even in the last year she continued to show how she is one of the most hardworking, dedicated and innovative independent retailers on the stage. She has led People First Mobility’s team to more trophies this year and her achievements were even recognised by business mogul Baroness Karren Brady. A key focus for Karen this year has been online innovation and she has dedicated what spare time she has to building her own skills to propel People First Mobility into the future.  

The 2019 AMP Awards ceremony takes place on Monday 21 October at The Dressler, 113 Chancery Ln in London. It is free to attend for dealers. To register your interest, email

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Joe Peskett

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