The winner of the Dealer of the Year for Industry Innovation category, sponsored by TriLift UK, is Lifestyle and Mobility.
With its growing group of mobility stores along and near to the South Coast, Lifestyle and Mobility has made innovation a central part of its business plan in the last year.
The dealer opened a fourth flagship store this year with inspiration taken from Apple outlets in a move away from the traditional format and features installations like special lighting to imitate daylight.
A format that strikes a balance between a crisp and attractive experiential layout and one that offers plenty of product, it quickly delivered exceptional results and the ambitious firm has hinted at a redesign of its portfolio.
Attracting large amounts of new Motability clients, the trial’s initial success is helping the dealer to increase its stake of the competitive South Coast market.
Not only this, but the company has been heavily involved in its local community and launched its ‘Think Pedestrian, Think Wheelchair’ initiative to encourage drivers not to block mobility equipment users on pavements.
Its social media initiative was a hit on social media and shows how the dealer has been working to integrate its store concepts with innovative online marketing and community engagement.