The winner of the Best Online Initiative category is Spring Chicken.
As an online-only dealer, Spring Chicken has shown time again this year that it knows the importance of being active in its chosen space.
Further increasing its stake in the online market, Spring Chicken’s relentless pursuit of traffic and engagement on social media and its blog has seen it become one of the most talked-about retailers in the game.
Its ever expanding reputation reflects the company’s initiative to capitalise on the evermore tech-savvy end-user and shows it is very much in-tune with changing demographics.
Initiatives like its ‘Book Club’ inspire loyalty and repeat business and have created an online community of customers, marking the first time such a concept has been translated from bricks and mortar in the mobility retail sector.
Retailers in the market are increasingly having to become community hubs and a clean crisp website has helped Spring Chicken to lead this trend online while creating a pleasant shopping experience for customers.