The winner of the Best Customer Service Initiative category is Ableworld UK.
As part of its reinvestment into the company Ableworld has pumped significant money into a new call support system.
The new system means that if store staff are unable to answer a call, they will get transferred to the team at head office, who have received additional training to be able to help and resolve the majority of calls customers would normally ask store staff members.
The retailer has also set in place a second back-up call centre the customer will be transferred to if the first team is busy with calls.
This ensures that all customers get through to a real person rather than an electronic answer phone service.
Ableworld has also developed specialised teams for all of its stairlift, specialist products and engineering queries. These three teams are trained specially in each area so they can answer any and all questions a customer may have.