Ableworld’s summer sale brought forward in move to support customer-base

mike williams ableworld crop

After remaining open throughout lockdown, Ableworld has made the decision to bring forward its summer sale.

Featuring some heavy discounts across their ranges, with a boost to their advertising sending out over 1.5 million leaflets around the UK and increasing their online advertising, Ableworld says it is keen to help customers who have been stuck inside during the pandemic.

Commenting on the move, MD Mike Williams said: “We have taken the decision to bring our Sale forward to help support our customers at a time when money may be a worry, and we have some fantastic offers across many of the ranges and have more staff coming back to support our busier stores.

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“We have increased our advertising for the sale and are sending out over 1.5 million leaflets as part of our marketing strategy. Our customers seem to want to start getting back to normal and with our extra measures in place we are certain we can continue to help.”

He continued: “We are proud of everyone who has supported us through this pandemic, which in turn has allowed us to help customers and the National Health Service. Our team have been amazing working in very different circumstances but remaining positive. Our suppliers also deserve a huge thank you from us, the majority of which continued to supply equipment, checked in on us and helped to support us any way they could.

“Our customers have also been fantastic, understanding the new social distancing measures and providing great feedback about the service they have received at all of our stores throughout the uncertainty.”

Adding: “I am proud that together we have shown the industry how we would cope in a crisis and we are now happier to see our stores busier with more people coming out, while ensuring we are keeping everyone as safe as possible.”

As part of the second episode of AMP LIVE, Williams confirmed that Ableworld was keen to continue go ahead with three new stores on the horizon and plans in place for more new stores in 2021.

It has also seen an increase in potential franchises coming on board, which could result in a surge of new locations and strengthening their coverage further.

See the full interview here:

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Alex Douglas

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