Ableworld franchisees told ‘the business is out there’ as retailer bids to capture its market share

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Ableworld’s franchisees heard from a number of industry and external speakers at the retailer’s annual conference earlier this week, where the key message for its network was: “the business is out there”.

The Annual Franchise Conference, which took place at Wychwood Park Hotel in Crewe, heard that the company, its franchise and own-store network are “well placed to capture more than their share of that business”.

The conference day hosted some speakers from the mobility industry, who emphasised how much potential there is in the elderly market.

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Representatives from Which? also gave a presentation to celebrate Ableworld being awarded the Which? Trusted Traders endorsement.

Marketing was also high on the agenda and during the day, delegates heard from two marketing experts who said that traditional and modern methods of marketing can be “equally effective”.

Demonstrating this, Ableworld drew on the up-coming launch of a new customer magazine and the creation of targeted TV adverts in collaboration with Equinox TV Productions.

The event included a dinner and an awards ceremony celebrating the achievements of Ableworld’s franchisees across the UK.

Ableworld now has 34 stores nationwide and roughly half of its sites are franchises. Franchise director Paul Boniface told AMP last year that this part of the business has “grown dramatically”, and predicted two-thirds of its outlets could be franchises in the next five years.

The company’s franchises performed particularly strongly in November, posting a 16.5% rise in sales compared to the same month in 2016.

The group confirmed the like-for-like boost in franchise stores’ results on social media less than a week after announcing it would be opening its 34th store at the beginning of next month.

A full Ableworld franchise fee is £29,950 for which partners get the two businesses, exclusive use of the Ableworld brand within a protected area, full support, including training, property, marketing and finance advice, and access to Ableworld products, systems and head office.

Tags : ableworldableworld franchiseAnnual Franchise ConferencecrewePaul Bonifacewhich?which? trusted traderWychwood Park Hotel
Joe Peskett

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