Able2 has secured sole UK distribution for the Uccello kettle and will plans to draw on its marketing experience and tailored dealer support to see that the living aid lands on the shelves of even more mobility retailers.
Unlike other kettles and kettle-tippers, the circular shape of the Uccello Kettle – combined with its rotating cradle – moves around the body of water to assist the flow of the pour, so users do not have to lift it.
Able2 believes that its marketing support will play a key role in helping the kettle to reach end-users via the dealer channel.
It plans to tap into its experience of supporting retailers with tailored marketing support designed to drive interest, engagement and sales.
In its sights are both large and small retailers as well as both high street and online outfits.
Managing director Mark Diaj said that Able2 has been “working hard” with its various suppliers to ensure it can add value to manufacturers’ UK distribution.
He said: “It is evident that Uccello are highly invested in the global market and are passionate about ensuring comprehensive coverage within the regional marketplaces they have entered into. As a distributor it is a delight to work with such a driven company”.
Darragh Lynch, director of Uccello Marketing EU, said: “Able2 have maintained this ethos of flexibility for their suppliers.
“They are committed to communicating to their customers and the wider audience the messages for their core range of products. As a supplier, being able to partake in this communication channel only helps to strengthen our brand presence still further.”
The Uccello Kettle founder and inventor Andy De Petra was a coffee lover whose arthritis diagnosis meant he struggled to lift a kettle of boiling water to make his morning coffee.
As part of the communications roadmap Able2 and Uccello will be demonstrating the kettle at The OT Show in November.
Able2’s team will also be embarking on a reintroduction to their network of national retailers; supporting them in their own marketing activity.
Able2 was founded in the 1980s and supplies products to retailers, social services, the NHS and private therapy providers.