42% of online purchases made on mobile, says new research

Germany Is Amazon’s Second Biggest Market

More than 4/10 online purchases are made on mobile devices, according to new research commissioned by messaging software firm Quig and conducted by Sapio.

Additionally, 65% of the 200 surveyed retailers claimed that smartphones had increased their revenue.

Customer satisfaction and accessibility to customers were also reportedly on the rise thanks to smartphones.

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Further, retailers reported increased efficiency (62%) and reduced costs (33%).

Meanwhile, only 18% of respondents claimed that it was more difficult to serve customers thanks to smartphones.

Tags : QuigresearchretailSapio
Sam Lewis

The author Sam Lewis

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