Leading organisations across the UK have committed to improving customer service for disabled people.
A range of companies including Sainsbury’s, Argos and Microsoft Store have committed to altering their customer service through a variety of methods in order to improve the experience for disabled people.
Sainsbury’s and Argos will be trailing a weekly ‘Sunflower Hour’, which involves creating a calmer atmosphere in its stores by reducing background noise and sensory overload as of Tuesday.
According to Purple Tuesday, one in three disabled people said that poor customer service prevented them from making a purchase.
With the so-called ‘Purple Pound’ worth an estimated £249 billion each year and disabled people more likely to spend if a business improves its customer service, Purple Tuesday has called on organisations to find simple solutions to the customer service problem.
Chief executive of Purple, Mike Adams, said: “Meeting the needs of disabled customers makes commercial sense for organisations of all sizes, from all sectors, but our message to organisations is: you don’t have to spend big budgets to make lasting change.
“That’s why we’re urging organisations to focus on improvements that go ‘beyond the front door’. Introducing staff training and improving website accessibility are low cost changes, but the difference to a company’s bottom line – as well as to a disabled consumer’s personal experience – can be significant.