Norfolk-based Beactive Mobility has successfully held its latest Motability show day at its Lowestoft flagship store where it was joined by the SERV Blood Bikes charity.
The initiative saw around £150 raised for the charity and attracted footfall into the store thanks in part to the medical response bikes brought along by the charity.
Beactive’s Motability days are a key way of attracting attention to the business and bringing in new customers while at the same time raising money and attention for a good cause.
The business holds several Motability days a year and strategically holds them seasonally so that it can sell products appropriate for the trading season.
Commenting on the initiative, managing director Dave Smith commented: “Shaun, our Motability manager, arranges these days and we normally do about four a year. I’ve given him funding for that now. He’ll couple each event with something else like a celebrity, or this time we did the Blood Bike charity. We took them under our wing and they came along and sat beside us at the event and raised some funds for their charity and it’s also great for us.
“People want to come in and have a look and see what’s available. We put a big gazebo out the front and Shaun works hard at the events to make them a success. We recently had Paralympic swimmer Jessica-Jane Applegate and we have some more exciting things to come.”