Successful lift-off for TGA’s largest ever product launch

Naidex proved to be a solid platform for TGA’s largest-ever mobility scooter launch last week, where the supplier successfully debuted five new scooters.

Following its ‘launch countdown’ teaser campaign, TGA unveiled its five new quality scooters to dealers attending the disability show.

Existing and potential TGA dealers were invited onto stand A59 to see the Minimo Plus 4, Maximo Plus, Ibex, Zest and Zest Plus – new innovations from TGA that offer high street customers more choice than ever before.

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To bring five new models to market simultaneously has been a challenge for TGA, but it insists it understands the importance of supporting retailers with exciting and different designs that meet evolving user needs.

Compact and car boot scooters continue to be in high demand as people are looking for independence further afield whilst seeking solutions that can be stored in limited space. This resulted in TGA receiving strong orders from the trade for its compact models with particular interest in the new folding Minimo Plus 4.

The latest version of the Minimo includes a new front wheel configuration for users who prefer a more traditional 4-wheel scooter. With a wider front axle, the Minimo Plus 4 incorporates wheels that are further apart so stability is increased and hence more challenging terrain can be tackled with ease.

The trade area sales managers were busy throughout the three days of Naidex demonstrating all five new products alongside the existing TGA range. The Maximo Plus is a new mid-sized folding scooter that is roadworthy with a higher top speed of 6mph, rear view mirror, LED lights and a horn.

Completing the new line up TGA introduced the Zest and Zest Plus car boot scooters at Naidex. The Zest is a compact, well-engineered scooter that dismantles into five manageable components for strain-free lifting.

Daniel Stone, TGA managing director, concluded: “The whole TGA team has worked hard to achieve our largest ever product launch and every member deserves the credit and positive response they received from dealers at Naidex. Dealers were very impressed with the quality of our new range and how these products perfectly solve specific demands that are growing on the high street.

“When introducing a new scooter there are always many factors to consider ranging from operational processes through to quality control, parts, technical know-how and supporting literature – we have just completed this for five new products. I would like to thank the TGA team for their commitment in making this happen so that our valued dealers can now provide solutions to a wider demographic – all with assured reliability, performance and saleability built-in.”

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