Strengthening dealer network a priority for new Handicare MD

Clare Brophy, Handicare MD

Handicare has appointed a new managing director who has placed strengthening the dealer network top of her list of priorities in her growth strategy.

Managing director of Handicare’s UK direct sales company Companion Stairlifts, Clare Brophy now takes on responsibility for all the group’s UK activities including dealer and Government sales, moving, handling and bathing solutions, as well as customer Service and field Service.

“We’ll be focusing on opportunities to strengthen our dealer network and driving future revenue growth for key trade partners and our mobility shop network, delivering real value and benefits for all our customers, partners and people,” Brophy commented on her appointment.

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The firm said that its trade customers can look forward to new mutually beneficial sales and marketing initiatives in the near future.

Brophy has more than 20 years’ experience in the mobility aids industry, building a business from start-up to almost £30m in 14 years and working as a Handicare director since 2011. Under her leadership, Handicare’s UK direct sales arm has achieved significant growth over the last two years; an achievement which resulted in her being named as Retail Businesswoman of the Year in Forward Ladies’ Yorkshire, North East and Scotland Women in Business Awards 2016.

On Brophy‘s appointment, Handicare Group CEO, Asbjørn Eskild, said: “I wish Clare and the UK team every success and we look forward to even stronger performance in the future as we maximise the skills of the whole team.”

Meanwhile, Brophy commented: “I am excited to take this position leading Handicare’s UK activities and to develop a clear growth strategy across the whole of the business. The group is in great shape and our fantastic team really understand our customers’ needs, and consistently deliver on our commitments to quality products and extraordinary service.

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